Retail 'quality assurance' labels as a strategic marketing communication mechanism for fresh meat

McEachern, M and Warnaby, G (2004) Retail 'quality assurance' labels as a strategic marketing communication mechanism for fresh meat. Journal of Economic Behavior and Organization, 14 (2). pp. 255-271. ISSN 0167-2681

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Item Type:
Journal Article
Journal or Publication Title:
Journal of Economic Behavior and Organization
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code:
44669
Deposited By:
Deposited On:
11 Jul 2011 18:19
Refereed?:
Yes
Published?:
Published
Last Modified:
16 Sep 2020 00:56