Retail 'quality assurance' labels as a strategic marketing communication mechanism for fresh meat

McEachern, M and Warnaby, G (2004) Retail 'quality assurance' labels as a strategic marketing communication mechanism for fresh meat. Journal of Economic Behavior and Organization, 14 (2). pp. 255-271. ISSN 0167-2681

Full text not available from this repository.

Item Type:

Journal Article

Journal or Publication Title:

Journal of Economic Behavior and Organization

Uncontrolled Keywords:

/dk/atira/pure/subjectarea/asjc/1400/1407

Subjects:

?? organizational behavior and human resource managementeconomics and econometricsdiscipline-based research ??

Departments:

Lancaster University Management School > Marketing

ID Code:

44669

Deposited By:

ep_importer_pure

Deposited On:

11 Jul 2011 18:19

Refereed?:

Yes

Published?:

Published

Last Modified:

15 Jul 2024 12:00

URI:

https://eprints.lancs.ac.uk/id/eprint/44669