Being like or being liked: identity vs. approval in a social context

Auty, S G and Elliott, R (2001) Being like or being liked: identity vs. approval in a social context. Advances in Consumer Research, 28 (1). pp. 235-241. ISSN 0915-5524

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Item Type:
Journal Article
Journal or Publication Title:
Advances in Consumer Research
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
?? discipline-based research ??
ID Code:
43446
Deposited By:
Deposited On:
11 Jul 2011 17:59
Refereed?:
Yes
Published?:
Published
Last Modified:
15 Jul 2024 11:46