The Impact of Artificial Intelligence on Graphic Design : Exploring the Challenges and Possibilities of AI-Driven Autonomous Branding

Engawi, Duha and Gere, Charlie and Richards, Daniel (2022) The Impact of Artificial Intelligence on Graphic Design : Exploring the Challenges and Possibilities of AI-Driven Autonomous Branding. In: [ ] With Design: Reinventing Design Modes : IASDR 2021. Springer, Singapore, pp. 3567-3576. ISBN 9789811944710

Text (DE_-_IASDR_2021_-_PHD_CONSORTIUM_FINAL_V3)
DE_IASDR_2021_PHD_CONSORTIUM_FINAL_V3.pdf - Accepted Version
Available under License Creative Commons Attribution-NonCommercial.
Download (7MB)

Abstract

Artificial intelligence (AI)’s potential impact on graphic design has stimulated a range of questions and concerns from both design practitioners and academics about the future of AI-driven designs. For instance, how will AI tackle issues associated with ethics, cultural acceptance, and creativity, and what are the possibilities of having autonomous AI-driven brands? This study investigates the potential impact of AI on graphic designers, including an assessment of how to use AI as a self-governed system in branding rather than an application tool exploring new opportunities associated with data and algorithms. Speculative co-design methodology was the main approach to initiating provocative discussions and debates through semi-structured interviews and co-design workshop. The study was conducted in Saudi Arabia with participants from academia and the industry. The findings suggest alternating human–machine entanglements around self-driven AI brands, which will enable designers and researchers to explore alternative futures in this field.