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Well-groomed or Unadorned? Masculine Consumption Scripts and the Politics of Male Beauty in China

Ding, Xiaoxi (Sissi) and Liu, Chih-Ling and Cheded, Mohammed and Patterson, Anthony (2025) Well-groomed or Unadorned? Masculine Consumption Scripts and the Politics of Male Beauty in China. PhD thesis, Lancaster University.

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Abstract

This thesis investigates the negotiation of masculinity through male grooming consumption in contemporary China, focusing on the interpersonal conflicts that arise when individuals hold divergent masculine scripts.

Item Type:
Thesis (PhD)
Uncontrolled Keywords:
Research Output Funding/no_not_funded
Subjects:
?? gender performativity, masculinity, grooming consumption, makeup, discursive devices, interpersonal conflict, chinano - not fundedno ??
Departments:
Lancaster University Management School > Marketing
ID Code:
232871
Deposited By:
ep_importer_pure
Deposited On:
08 Oct 2025 13:35
Refereed?:
No
Published?:
Unpublished
Last Modified:
08 Oct 2025 13:35
URI:
https://eprints.lancs.ac.uk/id/eprint/232871