From puffery to penalties: A historical analysis of US masked marketing public policy concerns

Pressey, A. and Tadajewski, M. and Kerrigan, F. and Piacentini, M. and Petty, R.D. (2013) From puffery to penalties: A historical analysis of US masked marketing public policy concerns. Journal of Historical Research in Marketing, 5 (1). pp. 10-26. ISSN 1755-750X

Full text not available from this repository.

Item Type:

Journal Article

Journal or Publication Title:

Journal of Historical Research in Marketing

Uncontrolled Keywords:

/dk/atira/pure/subjectarea/asjc/1400/1406

Subjects:

?? marketing ??

Departments:

Lancaster University Management School > Marketing

ID Code:

231225

Deposited By:

ep_importer_pure

Deposited On:

11 Aug 2025 15:05

Refereed?:

Yes

Published?:

Published

Last Modified:

19 Sep 2025 20:39

URI:

https://eprints.lancs.ac.uk/id/eprint/231225

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