Loyalty Formation Towards A Global Retailer in Different Markets : A Systems Perspective

Teichmann, Karin and Matzler, Kurt and Strobl, Andreas (2022) Loyalty Formation Towards A Global Retailer in Different Markets : A Systems Perspective. In: European Marketing Academy Conference (EMAC), 2022-05-25.

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Item Type:
Contribution to Conference (Other)
Journal or Publication Title:
European Marketing Academy Conference (EMAC)
ID Code:
230488
Deposited By:
Deposited On:
20 Nov 2025 16:45
Refereed?:
Yes
Published?:
Published
Last Modified:
20 Nov 2025 23:15