In the Line of Fire

Patterson, Anthony (2024) In the Line of Fire. Journal of Customer Behaviour, 23 (1). ISSN 1475-3928

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Abstract

As the tides of privilege turn, a White marketing professor navigates the turbulent waters of academia, confronting the complexities of identity, upbringing, class and the quest for genuine diversity and inclusion.

Item Type:
Journal Article
Journal or Publication Title:
Journal of Customer Behaviour
Additional Information:
I have written this paper under a pseudonym.
Uncontrolled Keywords:
Research Output Funding/no_not_funded
Subjects:
?? no - not fundedno ??
ID Code:
230024
Deposited By:
Deposited On:
12 Jun 2025 13:45
Refereed?:
Yes
Published?:
Published
Last Modified:
18 Jun 2025 02:40