Design as the ‘Bridge’

Liu, Wei and Christer, Kirsty and Palomo-Lovinski, Noel and Cruickshank, Leon and Valentine, Louise (2025) Design as the ‘Bridge’. The Design Journal, 1 (5). pp. 1-5. ISSN 1460-6925

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Abstract

Design plays a multifaceted and widely acknowledged role in enhancing human life and shaping a better world. Metaphorically, one of its most vital roles is acting as a ‘bridge’ – seamlessly connecting technology and humanity, tradition and modernity, and users with their experiences. This connection fosters design outcomes that go beyond mere functionality, creating solutions that are inclusive, sustainable, and emotionally resonant.