Kadnarova, Radoslava and Baptista, Joao and Kotlarsky, Julia and Lloyd, Stephen (2012) Media choice in modern organisations : Understanding the use of synchronous media for communication in a global IT company. In: ECIS 2012 - Proceedings of the 20th European Conference on Information Systems :. ECIS 2012 - Proceedings of the 20th European Conference on Information Systems . Association for Information Systems, ESP. ISBN 9788488971548
Full text not available from this repository.Abstract
The importance of face-to-face communication in collaborative projects is well understood in the literature. However, many organisations, and even governments are increasingly pushing for greater use of synchronous media such as video-conferencing to replace face-to-face meetings to drive costs down, reduce carbon footprint and improve efficiency. This calls for a review of existing theories that explain the way in which employees choose media to communicate and collaborate. Our study firstly reviews existing theories and identifies how individuals respond to new demands for greater use of synchronous media in organisations. We then present the findings from a qualitative case study in a global IT company, where we analysed the drivers and use of synchronous technology across various areas of the business. We conclude that existing theories only partially explain the way in which employees choose media in modern organisations and propose a new set of factors to encourage and support further research in this area.