Xue, Melanie and Xiao, Sarah (2014) Beyond helping : the role of psychological distance in cause-related product buying decisions. In: 43rd European Marketing Academy (EMAC) Annual Conference: Paradigm Shifts & Interactions :. UNSPECIFIED, Valencia, Spain. ISBN 9788437094533
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29 Oct 2024 11:30
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29 Oct 2024 11:30