What can we learn from the bankruptcy of Renewcell? : Some limitations of business-case-based circular transition.

Corvellec, Herve and Stowell, Alison (2024) What can we learn from the bankruptcy of Renewcell? : Some limitations of business-case-based circular transition. The Journal of Circular Economy, 2 (1). pp. 1-4.

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Abstract

Circular start-ups are vectors of hope for a circular transition. But what does a circular champion’s bankruptcy tell us? That a structural barrier to the circular transition is the total dependence on the ability of circular businesses to be profitable.