Diesel has to go : Making the case for gas and biogas engines

Ainge, Hollie and Mouzas, Stefanos and Martin, Alastair (2023) Diesel has to go : Making the case for gas and biogas engines. Masters thesis, Lancaster University.

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Abstract

This study explores the commercialization process of small to medium enterprises (SME’s), using the case study method to delve into the unique experiences of one firm who are currently in the process of commercialising their innovative low emission engine solutions. The study reviews the existing literature, exploring the challenges associated with commercialization, focusing on the specific challenges of commercialising high technologies into the market, and how the firm can aim to address the market’s needs and preferences. The gaps in the literature include a lack of knowledge on how SME’s can use their network during the commercialization process. The principal theories used to underpin this study include Teece’s Technological Commercialization Theory (Teece, Pisano , & Shuen, 1997), and the Network Theory (Ford & Mouzas, 2010). The SME is then situated within the context of industry, and the markets of interest are outlined, specifically the small power generation markets in Sub-Saharan Africa, India, and the United Kingdom. The study uses semi-structured interviews to gain qualitative data on the experiences of those in industry and within the SME. Through thematic analysis, the data was coded, and themes emerged. The analysis revealed a strong market need from the industry for low emission solutions to reduce carbon emissions, and a willingness to adopt high technologies, whilst also outlining the potential roadblocks of new innovations entering the market. The analysis from the participants within the SME indicate strong expertise in technological capabilities to meet the market need, whilst the challenges facing the SME surrounded financial resources and strategic direction. The study concludes by addressing the gaps in the literature through discussion of how the SME can navigate its associated challenges and access the market through its network.