Consumer culture theory and its contented discontent: an interview with Søren Askegaard

Cronin, James and Fitchett, James (2022) Consumer culture theory and its contented discontent: an interview with Søren Askegaard. Journal of Marketing Management, 38 (1-2). pp. 127-144. ISSN 0267-257X

Abstract

This paper reproduces an interview from June 2021 with Professor Søren Askegaard, president of the international Consumer Culture Theory Consortium. In the interview Søren discusses the current status of Consumer Culture Theory in the academy, the challenges facing researchers of consumer culture, and outlines some of his thoughts on possible future directions for the field. The wide- ranging interview touches on issues including emerging consumer cultures, the politics of those consumer cultures, and the challenges of developing responses to the climate crisis and global inequality through CCT scholarship.