Twenty years of energy demand management:We know more about individual behavior but how much do we really known about demand?

Wilhite, Harold and Shove, Elizabeth and Lutzenhiser, Loren and Kempton, Willett (2000) Twenty years of energy demand management:We know more about individual behavior but how much do we really known about demand? In: UNSPECIFIED.

Abstract

An overview is given on how the focus on individual behavior has limited the role of social science in contributing to an understanding of demand. A new approach is introduced which recasts the demand for energy, and the things which use energy, as a social demand, dependent not just on prices and degree of consumer awareness, but also on social norms and a network of social institutions.