Rising by sin:Consumer evaluation of social cause-brand alliances in stigmatized and non-stigmatized industries

Singh, Jaywant and Xue, Melanie and Dehganpour, Farashah (2017) Rising by sin:Consumer evaluation of social cause-brand alliances in stigmatized and non-stigmatized industries. In: Winter Marketing Academic Conference 2017. AMA Educators Proceedings . American Marketing Association, USA. ISBN 9781510844063

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Item Type:
Contribution in Book/Report/Proceedings
ID Code:
143394
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Deposited On:
01 Jun 2020 11:15
Refereed?:
Yes
Published?:
Published
Last Modified:
19 Jul 2020 00:17