Singh, Jaywant and Xue, Melanie and Dehganpour, Farashah (2017) Rising by sin:Consumer evaluation of social cause-brand alliances in stigmatized and non-stigmatized industries. In: Winter Marketing Academic Conference 2017. AMA Educators Proceedings . American Marketing Association, USA. ISBN 9781510844063
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143394
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01 Jun 2020 11:15
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