10 Million Followers and Counting:How Digital Brand Alliances Between Online Influencers and Brands Impact Consumer Value

Singh, Jaywant and Quamina, La Toya and Xue, Melanie (2018) 10 Million Followers and Counting:How Digital Brand Alliances Between Online Influencers and Brands Impact Consumer Value. In: Back to the Future. Dewvelopments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer, Cham. ISBN 9783319660226

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Item Type:
Contribution in Book/Report/Proceedings
ID Code:
143393
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Deposited On:
16 Oct 2020 15:55
Refereed?:
Yes
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Published
Last Modified:
16 Oct 2020 15:55