10 Million Followers and Counting : How Digital Brand Alliances Between Online Influencers and Brands Impact Consumer Value

Singh, Jaywant and Quamina, La Toya and Xue, Melanie (2018) 10 Million Followers and Counting : How Digital Brand Alliances Between Online Influencers and Brands Impact Consumer Value. In: Back to the Future : Using Marketing Basics to Provide Customer Value Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference. Dewvelopments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer, Cham. ISBN 9783319660226