How the multimedia communication of strategy can enable more effective recall and learning

Angwin, Duncan and Cummings, Stephen and Daellenbach, Urs (2019) How the multimedia communication of strategy can enable more effective recall and learning. Academy of Management Learning and Education, 18 (4). pp. 527-546. ISSN 1537-260X

Abstract

Many claims have been made about the learning benefits of communicating strategies in multi-media picture plus text formats, rather than mono-media text-only formats. However, there is little theorization and empirical evidence to support these claims. Drawing upon Cognitive Load Theory to develop learning-related hypotheses, this manuscript reports on a multi-country experiment that tests the effects of different modes of strategy communication on student learning. The results show the learning benefits to students of multi-media presentations of strategy and suggests how strategy professors should further encourage students to draw strategies in class.