Schaeffer, Satu Elisa and Garza, Sara and Espinosa-Ceniceros, Juan Carlos and Urbina-Coronado, S. Cecilia and Nurmi, Petteri Tapio and Cruz-Reyes, Laura (2018) A framework for informing consumers on the ecological impact of products at point of sale. Behaviour and Information Technology, 37 (6). pp. 607-621. ISSN 0144-929X
_system_appendPDF_proof_hi_1_.pdf - Accepted Version
Available under License Creative Commons Attribution-NonCommercial.
Download (646kB)
Abstract
The use of intelligent information technologies has the means to provide ecological information just-in-time, thus alleviating consumers' cognitive burden at the time of purchase. We propose a computational framework for supporting consumer awareness of the ecological impact of products they consider purchasing at point of sale. The proposed framework permits consulting multiple information sources through diverse access interfaces, combined with a recommendation engine to score product greenness. We evaluate our approach in terms of usability, performance, and user-influence tests through two conceptual prototypes: an online store and an augmented reality interface to use at physical stores. Our findings suggest that providing ecological information at the time of purchase is able to direct consumers' preference towards products that are ecological and away from products that are not; consumers also express willingness to pay slightly more for ecological products. The experimental results obtained with the interface prototypes are statistically significant.