A media symbolism perspective on the choice of social sharing technologies

Liu, Yi and Tan, Chuan Hoo and Sutanto, Juliana (2018) A media symbolism perspective on the choice of social sharing technologies. Electronic Commerce Research and Applications, 29. pp. 19-29. ISSN 1567-4223

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Abstract

The emergence of social sharing technologies, including blogs, microblogs, personal social networking sites, social bookmarking, and forums, has diversified the media through which information content can be shared. This study anchors on the concept of media symbolism to theorize about social sharing technologies. Our theorization is validated through a set of social sharing data, containing focus group interviews and more than 1 million observations on the content sharing behavior of online users. The results indicate that individuals prefer microblogs and social bookmarking, which are more open to accessing shared content from third-party sources, to share commercial contents.

Item Type:

Journal Article

Journal or Publication Title:

Electronic Commerce Research and Applications

Additional Information:

This is the author’s version of a work that was accepted for publication in Electronic Commerce Research and Applications. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Electronic Commerce Research and Applications, 29, 2018 DOI: 10.1016/j.elerap.2018.03.001

Uncontrolled Keywords:

/dk/atira/pure/subjectarea/asjc/1400/1406

Subjects:

?? social sharing technologymedia choicemedia symbolismsecondary datafocus groupmarketingcomputer networks and communicationsmanagement of technology and innovationcomputer science applications ??

Departments:

Lancaster University Management School > Management Science

ID Code:

124001

Deposited By:

ep_importer_pure

Deposited On:

12 Mar 2018 09:58

Refereed?:

Yes

Published?:

Published

Last Modified:

24 Sep 2024 10:25

URI:

https://eprints.lancs.ac.uk/id/eprint/124001