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Just browsing?:understanding user journeys in online TV

Elkhatib, Yehia and Killick, Rebecca and Mu, Mu and Race, Nicholas (2014) Just browsing?:understanding user journeys in online TV. In: MM '14 Proceedings of the ACM International Conference on Multimedia. ACM, New York, pp. 965-968. ISBN 9781450330633

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    Abstract

    Understanding the dynamics of user interactions and the behaviour of users as they browse for content is vital for advancements in content discovery, service personalisation, and recommendation engines which ultimately improve quality of user experience. In this paper, we analyse how more than 1,100 users browse an online TV service over a period of six months. Through the use of model-based clustering, we identify distinctive groups of users with discernible browsing patterns that vary during the course of the day.

    Item Type: Contribution in Book/Report/Proceedings
    Additional Information: © ACM, 2014. This is the author's version of the work. It is posted here for your personal use. Not for redistribution. The definitive Version of Record was published in MM '14 Proceedings of the ACM International Conference on Multimedia http://dx.doi.org/10.1145/2647868.2654980
    Uncontrolled Keywords: online TV ; user behaviour modelling ; IPTV
    Subjects:
    Departments: Faculty of Science and Technology > School of Computing & Communications
    Faculty of Science and Technology > Mathematics and Statistics
    ID Code: 69943
    Deposited By: ep_importer_pure
    Deposited On: 09 Jul 2014 13:05
    Refereed?: No
    Published?: Published
    Last Modified: 22 Oct 2017 03:29
    Identification Number:
    URI: http://eprints.lancs.ac.uk/id/eprint/69943

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