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Accurately assessing expectations most important to restaurant patrons:the creation of the DinEX scale

Antun, John M. and Frash, Robert E. and Costen, Wanda and Runyan, Rodney C. (2010) Accurately assessing expectations most important to restaurant patrons:the creation of the DinEX scale. Journal of Foodservice Business Research, 13 (4). pp. 360-379. ISSN 1537-8020

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Abstract

Over the years, those studying the restaurant industry have attempted to accurately assess what expectations are most important to restaurant patrons. The results have been centered on the domains of food, service, and atmosphere. This research adds the domain of social connectedness and homophily to the model. A scale to accurately and efficiently measure these concepts was created utilizing both qualitative and quantitative research techniques and engaging 5 samples numbering 2,500 respondents. Five stages were employed to provide validity, reliability, stability, and homogeneity. A 20-item sale—DinEX—was created using a two-step confirmatory analysis approach.

Item Type: Article
Journal or Publication Title: Journal of Foodservice Business Research
Uncontrolled Keywords: restaurant customer expectations ; Delphi panels ; focus groups ; principal components analysis ; confirmatory factor analysis ; structural equation modeling ; importance scales
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 65183
Deposited By: ep_importer_pure
Deposited On: 17 Jun 2013 09:52
Refereed?: Yes
Published?: Published
Last Modified: 21 Nov 2017 18:36
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/65183

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