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Understanding the behavioural aspect of internet uders to customize internet banner ad.

Lee, K and Salciuviene, L and Miller, K (2007) Understanding the behavioural aspect of internet uders to customize internet banner ad. In: The American Marketing Association Summer Marketing Educators Annual Conference (Washington DC) - 2007. unknown, N/A.

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Item Type: Contribution in Book/Report/Proceedings
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 47102
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 21:11
Refereed?: No
Published?: Published
Last Modified: 26 Jul 2012 22:45
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/47102

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