Ryan, A and O'Malley, L and Fahy, J (2007) Toward a theory of transformative business relationships in marketing: conceptual framework and research propositons. In: AMA Winter Marketing Educators' Conference (San Diego, California) - 2007. unknown, N/A.
Full text not available from this repository.| Item Type: | Contribution in Book/Report/Proceedings |
|---|---|
| Subjects: | UNSPECIFIED |
| Departments: | Lancaster University Management School > Marketing |
| ID Code: | 46866 |
| Deposited By: | ep_importer_pure |
| Deposited On: | 11 Jul 2011 21:08 |
| Refereed?: | No |
| Published?: | Published |
| Last Modified: | 26 Jul 2012 22:41 |
| Identification Number: | |
| URI: | http://eprints.lancs.ac.uk/id/eprint/46866 |
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