Lancaster EPrints

Toward a theory of transformative business relationships in marketing: conceptual framework and research propositons

Ryan, A and O'Malley, L and Fahy, J (2007) Toward a theory of transformative business relationships in marketing: conceptual framework and research propositons. In: AMA Winter Marketing Educators' Conference (San Diego, California) - 2007. unknown, N/A.

Full text not available from this repository.
Item Type: Contribution in Book/Report/Proceedings
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 46866
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 21:08
Refereed?: No
Published?: Published
Last Modified: 26 Jul 2012 22:41
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/46866

Actions (login required)

View Item