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Building a consumer value via product endorsement: the RSPCA's role in shaping society's consumer towards animal welfare

McEachern, M and Schroder, M J A (2005) Building a consumer value via product endorsement: the RSPCA's role in shaping society's consumer towards animal welfare. In: Academy of Marketing Annual Conference (Dublin Institute of Technology) - 2005. unknown, N/A.

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Item Type: Contribution in Book/Report/Proceedings
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 46711
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 21:05
Refereed?: No
Published?: Published
Last Modified: 26 Jul 2012 22:37
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/46711

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