McEachern, M and Schroder, M J A (2005) Building a consumer value via product endorsement: the RSPCA's role in shaping society's consumer towards animal welfare. In: Academy of Marketing Annual Conference (Dublin Institute of Technology) - 2005. unknown, N/A.
Full text not available from this repository.| Item Type: | Contribution in Book/Report/Proceedings |
|---|---|
| Subjects: | UNSPECIFIED |
| Departments: | Lancaster University Management School > Marketing |
| ID Code: | 46711 |
| Deposited By: | ep_importer_pure |
| Deposited On: | 11 Jul 2011 21:05 |
| Refereed?: | No |
| Published?: | Published |
| Last Modified: | 26 Jul 2012 22:37 |
| Identification Number: | |
| URI: | http://eprints.lancs.ac.uk/id/eprint/46711 |
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