Greig, I (2001) Choice modelling, brand equity and brand value: the measure of brands. In: Academy of Marketing Annual Conference (Cardiff University) - 2001. unknown, N/A.
Full text not available from this repository.
|Item Type: ||Contribution in Book/Report/Proceedings|
|ID Code: ||46035|
|Deposited By: ||ep_importer_pure|
|Deposited On: ||11 Jul 2011 20:55|
|Last Modified: ||07 Jan 2015 20:52|
|Identification Number: |
Actions (login required)