Greig, I (2001) Choice modelling, brand equity and brand value: the measure of brands. In: Academy of Marketing Annual Conference (Cardiff University) - 2001. unknown, N/A.
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|Item Type: ||Contribution in Book/Report/Proceedings|
|ID Code: ||46035|
|Deposited By: ||ep_importer_pure|
|Deposited On: ||11 Jul 2011 20:55|
|Last Modified: ||23 Jun 2016 00:01|
|Identification Number: |
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