Greig, I (2001) Choice modelling, brand equity and brand value: the measure of brands. In: Academy of Marketing Annual Conference (Cardiff University) - 2001. unknown, N/A.
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| Item Type: | Contribution in Book/Report/Proceedings |
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| Subjects: | UNSPECIFIED |
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| Departments: | UNSPECIFIED |
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| ID Code: | 46035 |
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| Deposited By: | ep_importer_pure |
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| Deposited On: | 11 Jul 2011 20:55 |
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| Refereed?: | No |
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| Published?: | Published |
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| Last Modified: | 26 Jul 2012 22:23 |
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| Identification Number: | |
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| URI: | http://eprints.lancs.ac.uk/id/eprint/46035 |
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