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Choice modelling, brand equity and brand value: the measure of brands

Greig, I (2001) Choice modelling, brand equity and brand value: the measure of brands. In: Academy of Marketing Annual Conference (Cardiff University) - 2001. unknown, N/A.

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Item Type: Contribution in Book/Report/Proceedings
Subjects: UNSPECIFIED
Departments: UNSPECIFIED
ID Code: 46035
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 20:55
Refereed?: No
Published?: Published
Last Modified: 26 Jul 2012 22:23
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/46035

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