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Validity and the design of market segments

Tonks, D G (2009) Validity and the design of market segments. Journal of Marketing Management, 25 (3/4). pp. 341-356. ISSN 0267-257X

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Item Type: Article
Journal or Publication Title: Journal of Marketing Management
Subjects: UNSPECIFIED
Departments: Lancaster University Management School > Marketing
ID Code: 45580
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 19:34
Refereed?: Yes
Published?: Published
Last Modified: 26 Jul 2012 19:18
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/45580

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