Ivy, J (2007) A new higher education marketing mix: the 7Ps for MBA marketing. International Journal of Educational Management, 22 (4). pp. 288-299. ISSN 0951-354X
Full text not available from this repository.| Item Type: | Article |
|---|---|
| Journal or Publication Title: | International Journal of Educational Management |
| Subjects: | UNSPECIFIED |
| Departments: | Lancaster University Management School > Management Development Division (MDD) |
| ID Code: | 45341 |
| Deposited By: | ep_importer_pure |
| Deposited On: | 11 Jul 2011 19:30 |
| Refereed?: | Yes |
| Published?: | Published |
| Last Modified: | 26 Jul 2012 19:15 |
| Identification Number: | |
| URI: | http://eprints.lancs.ac.uk/id/eprint/45341 |
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