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A new higher education marketing mix: the 7Ps for MBA marketing

Ivy, J (2007) A new higher education marketing mix: the 7Ps for MBA marketing. International Journal of Educational Management, 22 (4). pp. 288-299. ISSN 0951-354X

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Item Type: Article
Journal or Publication Title: International Journal of Educational Management
Subjects: UNSPECIFIED
Departments: Lancaster University Management School > Management Development Division (MDD)
ID Code: 45341
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 19:30
Refereed?: Yes
Published?: Published
Last Modified: 26 Jul 2012 19:15
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/45341

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