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Marketing strategy and the competitive structure of British general insurance, 1720-1980. (Cass Prize for Business History, 1994)

Westall, O M (1994) Marketing strategy and the competitive structure of British general insurance, 1720-1980. (Cass Prize for Business History, 1994). Business History, 36 (2). pp. 20-46. ISSN 0007-6791

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Item Type: Article
Journal or Publication Title: Business History
Subjects: UNSPECIFIED
Departments: Lancaster University Management School > Management Development Division (MDD)
ID Code: 44981
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 19:24
Refereed?: Yes
Published?: Published
Last Modified: 26 Jul 2012 19:10
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/44981

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