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Retail 'quality assurance' labels as a strategic marketing communication mechanism for fresh meat

McEachern, M and Warnaby, G (2004) Retail 'quality assurance' labels as a strategic marketing communication mechanism for fresh meat. Journal of Economic Behavior and Organization, 14 (2). pp. 255-271. ISSN 0167-2681

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Item Type: Article
Journal or Publication Title: Journal of Economic Behavior and Organization
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 44669
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 19:19
Refereed?: Yes
Published?: Published
Last Modified: 07 Jan 2015 16:35
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/44669

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