Chehimi, Fadi and Coulton, Paul and Edwards, Reuben (2006) Delivering 3D advertising to mobile phones. In: IEEE International Conference on Consumer Electronics, 2006-01-072006-01-11, Las Vegas, USA.
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Abstract
Directing advertising to mobile phones currently is limited to commercial text messages, short-code text-back messages, two dimensional (2D) images, or wireless access protocol (WAP) clickable push links. All of these traditional methods do not facilitate advertising approach were consumers can interact with prospective purchases. In this paper we introduce a novel and highly interactive location- and permission-based advertising system that allows 3D product adverts to be displayed on users' mobile phones. The paper provides a thorough discussion of the system covering its performance, implementation structure, platform-dependent optimizations and suggestions for future work. With mobile phones and 3D interactive tools, advertising becomes more engaging, rewarding and entertaining and provides marketing executives with new means of directing their campaigns to a more specific target audience.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Journal or Publication Title: | IEEE International Conference on Consumer Electronics |
| Subjects: | Q Science > QA Mathematics > QA76 Computer software |
| Departments: | Faculty of Science and Technology > School of Computing & Communications Faculty of Science and Technology > Engineering |
| ID Code: | 22939 |
| Deposited By: | Dr Paul Coulton |
| Deposited On: | 07 Jan 2009 16:09 |
| Refereed?: | Yes |
| Published?: | Published |
| Last Modified: | 31 Jul 2012 16:07 |
| Identification Number: | |
| URI: | http://eprints.lancs.ac.uk/id/eprint/22939 |
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