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Delivering 3D advertising to mobile phones.

Chehimi, Fadi and Coulton, Paul and Edwards, Reuben (2006) Delivering 3D advertising to mobile phones. In: IEEE International Conference on Consumer Electronics, 2006-01-072006-01-11, Las Vegas, USA.

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    Abstract

    Directing advertising to mobile phones currently is limited to commercial text messages, short-code text-back messages, two dimensional (2D) images, or wireless access protocol (WAP) clickable push links. All of these traditional methods do not facilitate advertising approach were consumers can interact with prospective purchases. In this paper we introduce a novel and highly interactive location- and permission-based advertising system that allows 3D product adverts to be displayed on users' mobile phones. The paper provides a thorough discussion of the system covering its performance, implementation structure, platform-dependent optimizations and suggestions for future work. With mobile phones and 3D interactive tools, advertising becomes more engaging, rewarding and entertaining and provides marketing executives with new means of directing their campaigns to a more specific target audience.

    Item Type: Conference or Workshop Item (Paper)
    Journal or Publication Title: IEEE International Conference on Consumer Electronics
    Subjects: Q Science > QA Mathematics > QA76 Computer software
    Departments: Faculty of Science and Technology > School of Computing & Communications
    Faculty of Science and Technology > Engineering
    ID Code: 22939
    Deposited By: Dr Paul Coulton
    Deposited On: 07 Jan 2009 16:09
    Refereed?: Yes
    Published?: Published
    Last Modified: 09 Apr 2014 20:51
    Identification Number:
    URI: http://eprints.lancs.ac.uk/id/eprint/22939

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