Items where Author is "de Ruyter, K"

Journal Article

Keeling, Debbie Isobel and de Ruyter, K and Keeling, K and Laing, Angus Wallace (2021) How value co-creation and co-destruction unfolds : A longitudinal perspective on dialogic engagement in health services interactions. Journal of the Academy of Marketing Science, 49. pp. 236-257. ISSN 0092-0703

Daryanto, A and de Ruyter, K and Wetzels, M (2010) Getting a discount or sharing the cost? The influence of regulatory fit on consumer responses in private health insurance policies. Journal of Service Research, 13 (2). pp. 153-167. ISSN 1094-6705

Daryanto, A and de Ruyter, K and Wetzels, M and Patterson, P (2010) Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting. Journal of the Academy of Marketing Science, 38 (5(5)). pp. 604-616. ISSN 0092-0703

Daryanto, A and de Ruyter, K and Wetzels, M (2008) A meta-analysis of the moderation effect of regulatory focus. Advances in Consumer Research, 35. pp. 944-945. ISSN 0915-5524

Daryanto, A and de Ruyter, K and Wetzels, M and Patterson, P (2007) Exercise behaviour in loyalty program: the influence of regulatory focus. Advances in Consumer Research, 34. pp. 346-347. ISSN 0915-5524

Contribution in Book/Report/Proceedings

Streukens, S and Wetzels, M and Daryanto, A and de Ruyter, K (2010) Analyzing factorial experimental data using PLS: an alternative approach and application in an online complaining context. In: Handbook of Partial Least Squares: Concepts, Methods and Applications in Marketing and Related Fields :. Springer, Berlin. ISBN 9783540328254