Items where Author is "Zhu, Yi"

Journal Article

Kino, Yasunobu and Tan, Caroline S.L. and Zhu, Yi (2023) A Study of User Minds for Mobile Payment using Text Mining. Procedia Computer Science, 225. pp. 1928-1936. ISSN 1877-0509

Zhu, Yi (2018) The Impact of a Corporate System on Impression Management : Implications from an Ethnographic Research Study. East Asian sociology of the 21st century, 2018 (9). pp. 101-118.

Zhu, Yi (2018) Managing Diversity in a Contemporary Organization : Pursuing “Authenticity” in the process of overseas expansion. Journal of International and Advanced Japanese Studies, 10. pp. 187-202.

Zhu, Yi (2017) Creation of Corporate Identity : The Role of Rites and Symbol in Management. International Journal of Business Anthropology. pp. 39-65.

Zhu, Yi (2016) Introducing Omotenashi to the World : Challenges of Japanese Customer Service in a Cross-cultural Setting. Transcultural Management Review, 13. pp. 60-73.

Zhu, Yi (2016) Are fashion retailers creative? Evidence from Uniqlo, Asia’s leading fashion brand. The Journal of International Public Policy, 38. pp. 1-22.

Zhu, Yi (2016) Reexamination of Japanese companies overseas : Anthropological critiques of ethnocentric management. Journal of Management Philosophy, 13. pp. 60-73.

Zhu, Yi (2016) Re-imagining corporate branding : National culture as a marketing competence. The Journal of International Public Policy, 37. pp. 53-66.

Zhu, Yi (2015) Corporate ideology and store managers: Implication from a Japanese retailer. The Journal of International Public Policy.

Zhu, Yi (2014) 在港日本企业的文化移植 : 基于本地前线员工的视点. 人类学研究, 6. pp. 101-144.

Zhu, Yi (2012) Manage “Globally” in an Overseas Market: Case Study of a Japanese Company in Hong Kong. 華人應用人類學學刊.

Zhu, Yi (2012) Management Strategies of Carrefour and Ito-Yokado in China : A Comparative Study. International Journal of Business Anthropology, 3 (1). pp. 134-157.

Contribution in Book/Report/Proceedings

Zhu, Yi (2019) 現地従業員から見る海外日系企業のマネジメント. In: 東方出版 :. UNSPECIFIED.

Book/Report/Proceedings

Zhu, Yi (2013) 中国的经营风土与家乐福的中国本土化. Thread-Binding Books, Beijing.

Other

Tan, Caroline and Zhu, Yi (2020) Ippudo : Bringing Japan To Paris In a Bowl. UNSPECIFIED.