Items where Author is "Zhang, Minhao"

Gupta, Suraksha and Yan, Chaonan and Wang, Yichuan and Zhang, Minhao and Ozdemir, Sena and Koufopoulos, Dimitrios (2025) What Makes Local Retailers Commit to Multinational Brands: Evidence from Multinational Brand-Retailer Dyads in Emerging Markets. Industrial Marketing Management, 129. pp. 134-150. ISSN 0019-8501

Ozdemir, Sena and Wang, Yichuan and Gupta, Suraksha and Sena, Vania and Zhang, ShiJie and Zhang, Minhao (2024) Customer Analytics and New Product Performance : The Role of Contingencies. Technological Forecasting and Social Change, 201: 123225. ISSN 0040-1625