Items where Author is "Yuan, Zhe"

Contribution to Conference

De Mattos, Claudio and Salciuviene, Laura and Sanghavi, Nitin and Yuan, Zhe (2015) Developing the brand of Chinese cars abroad : the case of the United Kingdom. In: Building and Promoting Brands in Emerging Markets: The 5th International Research Symposium - Society for Global Business & Economic Development (SGBED), 2015-12-10 - 2015-12-11, Nanjing University of Finance and Economics.