Items where Author is "Yang, Zhipu"

Yang, Zhipu and Ai, Bin (2025) “We’re Doing Well in Virtually Every Corner of the World” : A Corpus-Assisted Discourse Study of Persuasiveness in Apple’s Earnings Conference Calls. Journal of Business and Technical Communication, 39 (3). pp. 275-301. ISSN 1050-6519

Yang, Zhipu (2024) Managing rapport through persuasion : A multi-level analysis of COVID-19 in Chinese celebrity Weibo posts. East Asian Pragmatics, 9 (1). pp. 1-25. ISSN 2055-7752