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Items where Author is "Xiao, Sarah"

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Contribution in Book/Report/Proceedings

Xue, Melanie and Xiao, Sarah and Iyer, Gopalkrishnan (2016) Psychological Distance in Cause-Related Product Buying Decisions. In: Rediscovering the Essentiality of Marketing :. Springer, p. 185. ISBN 9783319298764

Xue, Melanie and Xiao, Sarah (2014) Beyond helping : the role of psychological distance in cause-related product buying decisions. In: 43rd European Marketing Academy (EMAC) Annual Conference: Paradigm Shifts & Interactions :. UNSPECIFIED, Valencia, Spain. ISBN 9788437094533

This list was generated on Thu Apr 24 12:19:06 2025 UTC.