Items where Author is "Wright, Owen"
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Watson, Anna and Dada, Lola and Wright, Owen and Perrigot, Rozenn (2019) Entrepreneurial orientation rhetoric in franchise organizations : The impact of national culture. Entrepreneurship Theory and Practice, 43 (4). pp. 751-772. ISSN 1042-2587
Watson, Anna and Wright, Owen and Dada, Lola (2016) Franchising Sales Rhetoric : A Cross Cultural Study of B2B Advertising. In: 30th International Society of Franchising (ISOF), Groningen, The Netherlands, 2016-06-09 - 2016-06-11.