Items where Author is "Wright, O."

Watson, A. and Dada, L. and Wright, O. and Perrigot, R. (2015) A cross-cultural exploration of franchise entrepreneurial orientation. In: 29th Annual International Society of Franchising (ISOF) Conference, Oviedo, Spain, 2015-06-18.

Watson, A. and Wright, O. and Dada, L. (2014) Franchising rhetoric : a cross cultural study. In: 21st International Conference on Recent Advances in Retailing and Consumer Services Science, 2014-07-07.

Watson, A. and Wright, O. and Dada, L. (2014) Franchising rhetoric : a cross cultural study of B2B advertising. In: Australian and New Zealand Marketing Academy (ANZMAC) Conference, Australia, 2014-12-01.