Items where Author is "Wos, Anna"

Contribution in Book/Report/Proceedings

Yang, Sophie and Wos, Anna (2017) Case study 3 : Co-create a smart phone brand with consumers via social media: A case study of Xiaomi in China. In: Services Marketing Cases in Emerging Markets : An Asian Perspective. Springer International Publishing, Cham, pp. 27-34. ISBN 9783319329680