Items where Author is "Wilken, Robert"

Maier, Erik and Wilken, Robert and Dost, Florian (2015) The double benefits of consumer certainty : combining risk and range effects. Marketing Letters, 26 (4). pp. 473-488. ISSN 0923-0645

Dost, Florian and Wilken, Robert and Eisenbeiss, Maik and Skiera, Bernd (2014) On the Edge of Buying : A Targeting Approach for Indecisive Buyers Based on Willingness-to-Pay Ranges. Journal of Retailing, 90 (3). pp. 393-407. ISSN 0022-4359

Dost, Florian and Wilken, Robert (2012) Measuring willingness to pay as a range, revisited : When should we care? International Journal of Research in Marketing, 29 (2). pp. 148-166. ISSN 0167-8116