Items where Author is "Viswanathan, M."

Journal Article

Viswanathan, M. and Chakrabarti, R. and Ingenbleek, P. and Venugopal, S. (2021) Introduction to the special section on subsistence marketplaces. Journal of Consumer Affairs, 55 (1). pp. 3-7. ISSN 0022-0078

Viswanathan, M. and Faruque Aly, H. and Duncan, R. and Mandhan, N. (2021) Unequal but essential : How subsistence consumer–entrepreneurs negotiate unprecedented shock with extraordinary resilience during COVID-19. Journal of Consumer Affairs, 55 (1). pp. 151-178. ISSN 0022-0078