Items where Author is "Virvilaite, R"

Salciuviene, L and Auruskeviciene, V and Virvilaite, R (2009) Co-opetition opportunities in Lithuanian alternative telecommunication market. In: Business Strategies for Economies in Transition: Book of Readings on CEE Countries :. Cambridge Scholars Publishing, Newcastle. ISBN 9781443800495

Salciuviene, L and Auruskeviciene, V and Virvilaite, R (2006) Assessing brand image dimensionality in a cross-cultural context. In: Marketing From the Trenches: Perspectives on the Road Ahead :. ATINER, Athens, pp. 223-234. ISBN 9606672069

Salciuviene, L and Mockaitis, A and Virvilaite, R (2006) Measuring brand image dimensionality: a cross-cultural study of consumer values and preferences. In: Intercultural Communication Competencies in Higher Management and Education :. Marshall Cavenish, Singapore, pp. 337-352. ISBN 9789812104618

Salciuviene, L and Auruskeviciene, V and Virvilaite, R (2005) Study of attributes that form marketing image of financial institutions. Innovative Marketing, 1. pp. 81-88. ISSN 1816-6326

Salciuviene, Laura and Virvilaite, R (2003) The Influence of Cultural Values on the Activities of Foreign Direct Sales Companies in the Lithuanian Market. In: 7th Annual Vaasa Conference on International Business, University of Vaasa, Finland, August, Conference Proceedings CD-ROM :. UNSPECIFIED.