Items where Author is "Vazquez Lira, Maria Elena"
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Journal Article
Grewal, Dhruv and Roggeveen, Anne L. and Runyan, Rodney Carl and Nordfält, Jens and Vazquez Lira, Maria Elena (2017) Retailing in today’s world : multiple channels and other strategic decisions affecting firm performance. Journal of Retailing and Consumer Services, 34. pp. 261-263. ISSN 0969-6989