Items where Author is "Vanhuele, Marc"
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Journal Article
Hanssens, Dominique M. and Pauwels, Koen H. and Srinivasan, Shuba and Vanhuele, Marc and Yildirim, Gokhan (2014) Consumer attitude metrics for guiding marketing mix decisions. Marketing Science, 33 (4). pp. 534-550. ISSN 0732-2399