Items where Author is "Valaei, Naser"

Valaei, Naser and Bressolles, Gregory and Khan, Hina and Low, YeaMin (2022) Ads in gaming apps : Experiential value of gamers. Industrial Management and Data Systems, 122 (1). pp. 78-106. ISSN 0263-5577

Valaei, Naser and Bressolles, Gregory and Nikhashemi, S. R. and Khan, Hina (2020) In-Game Advertising and Gamers’ Behavior in App Environment : An Abstract. In: Marketing Opportunities and Challenges in a Changing Global Marketplace : Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer Nature, Cham, pp. 387-388. ISBN 9783030391645