Items where Author is "Tavassoli, Nader"
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Journal Article
Puntoni, Stefano and Sweldens, Steven and Tavassoli, Nader (2011) Gender identity salience and perceived vulnerability to breast cancer. Journal of Marketing Research, 48 (3). pp. 413-424. ISSN 0022-2437
Puntoni, Stefano and Tavassoli, Nader (2007) Social context and advertising memory. Journal of Marketing Research, 44 (2). pp. 284-296. ISSN 0022-2437