Items where Author is "Supatchaya, Nin Tiewcharoen"

Contribution to Conference

Gadalla, Eman and Liu, Rebecca and Martin, Felix and Supatchaya, Nin Tiewcharoen (2019) Persuasive or not? : The Effect of Social Media Influencer’s Credibility on Consumer Processing and Purchase Intention. In: British Academy of Management 2019 Conference, 2019-09-03 - 2019-09-05, Aston University.